{"id":31080,"date":"2025-10-10T14:13:26","date_gmt":"2025-10-10T07:13:26","guid":{"rendered":"https:\/\/hr.ueh.edu.vn\/en\/?p=31080"},"modified":"2025-11-17T09:58:46","modified_gmt":"2025-11-17T02:58:46","slug":"5-ly-do-marketer-can-hoc-ai-ngay-trong-nam-nay","status":"publish","type":"post","link":"https:\/\/hr.ueh.edu.vn\/en\/kien-thuc\/5-ly-do-marketer-can-hoc-ai-ngay-trong-nam-nay\/","title":{"rendered":"5 l\u00fd do marketer c\u1ea7n h\u1ecdc AI ngay trong n\u0103m nay"},"content":{"rendered":"<p><i><span style=\"font-weight: 400;\">Trong v\u00e0i n\u0103m g\u1ea7n \u0111\u00e2y, tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (AI) \u0111\u00e3 b\u01b0\u1edbc ra kh\u1ecfi ph\u1ea1m vi nghi\u00ean c\u1ee9u v\u00e0 tr\u1edf th\u00e0nh m\u1ed9t c\u00f4ng c\u1ee5 quen thu\u1ed9c trong ng\u00e0nh marketing. T\u1eeb vi\u1ec7c ph\u00e2n t\u00edch d\u1eef li\u1ec7u, d\u1ef1 \u0111o\u00e1n h\u00e0nh vi kh\u00e1ch h\u00e0ng cho \u0111\u1ebfn t\u1ea1o n\u1ed9i dung v\u00e0 thi\u1ebft k\u1ebf, AI \u0111ang g\u00f3p m\u1eb7t \u1edf h\u1ea7u h\u1ebft c\u00e1c kh\u00e2u trong quy tr\u00ecnh l\u00e0m vi\u1ec7c. \u0110\u1ed3ng th\u1eddi kh\u1ed1i l\u01b0\u1ee3ng c\u00f4ng vi\u1ec7c m\u00e0 marketer ph\u1ea3i x\u1eed l\u00fd ng\u00e0y c\u00e0ng l\u1edbn: nhi\u1ec1u k\u00eanh h\u01a1n, nhi\u1ec1u \u0111\u1ecbnh d\u1ea1ng h\u01a1n, nhi\u1ec1u deadline h\u01a1n. Ch\u00ednh v\u00ec v\u1eady, vi\u1ec7c h\u1ecdc c\u00e1ch s\u1eed d\u1ee5ng AI m\u1ed9t c\u00e1ch b\u00e0i b\u1ea3n kh\u00f4ng c\u00f2n l\u00e0 l\u1ef1a ch\u1ecdn, m\u00e0 l\u00e0 k\u1ef9 n\u0103ng b\u1eaft bu\u1ed9c n\u1ebfu mu\u1ed1n duy tr\u00ec l\u1ee3i th\u1ebf v\u00e0 ph\u00e1t tri\u1ec3n s\u1ef1 nghi\u1ec7p trong b\u1ed1i c\u1ea3nh c\u1ea1nh tranh ng\u00e0y c\u00e0ng kh\u1ed1c li\u1ec7t.<\/span><\/i><\/p>\n<h5><span style=\"color: #f26f33;\"><b>\u00c1p l\u1ef1c m\u1edbi trong ngh\u1ec1 marketing<\/b><\/span><\/h5>\n<p><span style=\"font-weight: 400;\">Ng\u00e0nh Marketing \u0111\u00e3 thay \u0111\u1ed5i \u0111\u00e1ng k\u1ec3 ch\u1ec9 trong v\u00f2ng 5 n\u0103m. N\u1ebfu tr\u01b0\u1edbc \u0111\u00e2y, m\u1ed9t nh\u00e2n s\u1ef1 marketing ch\u1ec9 c\u1ea7n t\u1eadp trung v\u00e0o vi\u1ebft v\u00e0i b\u00e0i post m\u1ed7i tu\u1ea7n, th\u00ec hi\u1ec7n t\u1ea1i c\u00f4ng vi\u1ec7c \u0111\u00e3 ph\u1ee9c t\u1ea1p v\u00e0 \u0111a d\u1ea1ng h\u01a1n r\u1ea5t nhi\u1ec1u.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">M\u1ed9t marketer ng\u00e0y nay th\u01b0\u1eddng ph\u1ea3i:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">S\u1ea3n xu\u1ea5t n\u1ed9i dung \u0111a k\u00eanh: Facebook, TikTok, Instagram, LinkedIn, YouTube Shorts, Podcast\u2026<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">L\u00e0m \u0111a \u0111\u1ecbnh d\u1ea1ng: t\u1eeb b\u00e0i vi\u1ebft, infographic, video ng\u1eafn cho \u0111\u1ebfn k\u1ecbch b\u1ea3n livestream.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Theo d\u00f5i s\u1ed1 li\u1ec7u, ch\u1ea1y th\u1eed nghi\u1ec7m A\/B, b\u00e1o c\u00e1o hi\u1ec7u qu\u1ea3 li\u00ean t\u1ee5c.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Gi\u1eef gi\u1ecdng th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed3ng nh\u1ea5t gi\u1eefa h\u00e0ng ch\u1ee5c \u0111\u1ea7u vi\u1ec7c.<\/span><\/li>\n<\/ul>\n<figure id=\"attachment_31082\" aria-describedby=\"caption-attachment-31082\" style=\"width: 2350px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-31082 size-full\" src=\"https:\/\/hr.ueh.edu.vn\/en\/wp-content\/uploads\/2025\/10\/3.png\" alt=\"\" width=\"2350\" height=\"1970\" srcset=\"https:\/\/hr.ueh.edu.vn\/en\/wp-content\/uploads\/2025\/10\/3.png 2350w, https:\/\/hr.ueh.edu.vn\/en\/wp-content\/uploads\/2025\/10\/3-300x251.png 300w, https:\/\/hr.ueh.edu.vn\/en\/wp-content\/uploads\/2025\/10\/3-1024x858.png 1024w, https:\/\/hr.ueh.edu.vn\/en\/wp-content\/uploads\/2025\/10\/3-768x644.png 768w, https:\/\/hr.ueh.edu.vn\/en\/wp-content\/uploads\/2025\/10\/3-1536x1288.png 1536w, https:\/\/hr.ueh.edu.vn\/en\/wp-content\/uploads\/2025\/10\/3-2048x1717.png 2048w\" sizes=\"(max-width: 2350px) 100vw, 2350px\" \/><figcaption id=\"caption-attachment-31082\" class=\"wp-caption-text\">M\u1ed9t ng\u00e0y \u0111i\u1ec3n h\u00ecnh c\u1ee7a d\u00e2n content: nhi\u1ec1u deadline, \u00edt c\u1ea3m h\u1ee9ng<span style=\"font-size: 16px;\">\u00a0<\/span><span style=\"font-size: 16px;\">\u00a0<\/span><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Theo Content Marketing Institute (2024), <\/span>63% marketer c\u1ea3m th\u1ea5y qu\u00e1 t\u1ea3i v\u00ec kh\u1ed1i l\u01b0\u1ee3ng c\u00f4ng vi\u1ec7c ng\u00e0y c\u00e0ng t\u0103ng<span style=\"font-weight: 400;\">. V\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a truy\u1ec1n th\u00f4ng \u0111a n\u1ec1n t\u1ea3ng, y\u00eau c\u1ea7u v\u1ec1 c\u1ea3 t\u1ed1c \u0111\u1ed9 l\u1eabn ch\u1ea5t l\u01b0\u1ee3ng n\u1ed9i dung \u0111ang t\u1ea1o ra \u00e1p l\u1ef1c kh\u1ed5ng l\u1ed3 cho c\u00e1c \u0111\u1ed9i ng\u0169 marketing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Trong b\u1ed1i c\u1ea3nh \u0111\u00f3, AI xu\u1ea5t hi\u1ec7n nh\u01b0 m\u1ed9t \u201ctr\u1ee3 l\u00fd\u201d ti\u1ec1m n\u0103ng. N\u00f3 c\u00f3 th\u1ec3 g\u1ee3i \u00fd \u00fd t\u01b0\u1edfng, vi\u1ebft nh\u00e1p n\u1ed9i dung, t\u1ea1o h\u00ecnh \u1ea3nh ho\u1eb7c d\u1ef1ng video ch\u1ec9 trong v\u00e0i ph\u00fat. Nh\u01b0ng, n\u1ebfu kh\u00f4ng \u0111\u01b0\u1ee3c h\u1ecdc v\u00e0 \u00e1p d\u1ee5ng \u0111\u00fang c\u00e1ch, marketer d\u1ec5 r\u01a1i v\u00e0o t\u00ecnh tr\u1ea1ng \u201cc\u00f3 c\u00f4ng c\u1ee5 m\u00e0 kh\u00f4ng bi\u1ebft khai th\u00e1c\u201d, khi\u1ebfn hi\u1ec7u qu\u1ea3 v\u1eabn th\u1ea5p. \u0110\u00e2y l\u00e0 l\u00fd do m\u00e0 h\u1ecdc AI b\u00e0i b\u1ea3n tr\u1edf th\u00e0nh y\u1ebfu t\u1ed1 then ch\u1ed1t trong s\u1ef1 nghi\u1ec7p marketing hi\u1ec7n \u0111\u1ea1i.<\/span><\/p>\n<h5><span style=\"color: #f26f33;\"><b>1. Ti\u1ebft ki\u1ec7m th\u1eddi gian, t\u1eadp trung v\u00e0o chi\u1ebfn l\u01b0\u1ee3c<\/b><\/span><\/h5>\n<p><span style=\"font-weight: 400;\">L\u1ee3i \u00edch d\u1ec5 th\u1ea5y nh\u1ea5t c\u1ee7a AI ch\u00ednh l\u00e0 kh\u1ea3 n\u0103ng ti\u1ebft ki\u1ec7m th\u1eddi gian. Nh\u1eefng nhi\u1ec7m v\u1ee5 l\u1eb7p \u0111i l\u1eb7p l\u1ea1i nh\u01b0 l\u00ean d\u00e0n \u00fd, t\u00ecm \u00fd t\u01b0\u1edfng, t\u1ed5ng h\u1ee3p d\u1eef li\u1ec7u hay l\u1eadp l\u1ecbch n\u1ed9i dung v\u1ed1n ng\u1ed1n h\u00e0ng gi\u1edd, th\u1eadm ch\u00ed h\u00e0ng tu\u1ea7n.<\/span><\/p>\n<p>V\u00ed d\u1ee5 th\u1ef1c t\u1ebf:<span style=\"font-weight: 400;\"> M\u1ed9t k\u1ebf ho\u1ea1ch content calendar 30 ng\u00e0y, tr\u01b0\u1edbc \u0111\u00e2y m\u1ed9t marketer c\u1ea7n \u00edt nh\u1ea5t 5\u20137 ng\u00e0y \u0111\u1ec3 ho\u00e0n th\u00e0nh. V\u1edbi c\u00f4ng c\u1ee5 nh\u01b0 ChatGPT ho\u1eb7c Jasper, b\u1ea3n nh\u00e1p c\u00f3 th\u1ec3 ho\u00e0n t\u1ea5t ch\u1ec9 trong <\/span>1 &#8211; 2 gi\u1edd<span style=\"font-weight: 400;\">.<\/span><\/p>\n<figure id=\"attachment_31085\" aria-describedby=\"caption-attachment-31085\" style=\"width: 2350px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-31085 size-full\" src=\"https:\/\/hr.ueh.edu.vn\/en\/wp-content\/uploads\/2025\/10\/6.png\" alt=\"\" width=\"2350\" height=\"1970\" srcset=\"https:\/\/hr.ueh.edu.vn\/en\/wp-content\/uploads\/2025\/10\/6.png 2350w, https:\/\/hr.ueh.edu.vn\/en\/wp-content\/uploads\/2025\/10\/6-300x251.png 300w, https:\/\/hr.ueh.edu.vn\/en\/wp-content\/uploads\/2025\/10\/6-1024x858.png 1024w, https:\/\/hr.ueh.edu.vn\/en\/wp-content\/uploads\/2025\/10\/6-768x644.png 768w, https:\/\/hr.ueh.edu.vn\/en\/wp-content\/uploads\/2025\/10\/6-1536x1288.png 1536w, https:\/\/hr.ueh.edu.vn\/en\/wp-content\/uploads\/2025\/10\/6-2048x1717.png 2048w\" sizes=\"(max-width: 2350px) 100vw, 2350px\" \/><figcaption id=\"caption-attachment-31085\" class=\"wp-caption-text\">T\u1ed1i \u01b0u th\u1eddi gian l\u00e0m vi\u1ec7c, n\u00e2ng t\u1ea7m t\u01b0 duy chi\u1ebfn l\u01b0\u1ee3c<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Ti\u1ebft ki\u1ec7m \u0111\u01b0\u1ee3c th\u1eddi gian x\u1eed l\u00fd c\u00f4ng vi\u1ec7c nh\u1ecf, marketer c\u00f3 th\u1ec3 d\u00e0nh n\u0103ng l\u01b0\u1ee3ng cho nh\u1eefng ph\u1ea7n vi\u1ec7c quan tr\u1ecdng h\u01a1n: nghi\u00ean c\u1ee9u insight kh\u00e1ch h\u00e0ng, x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung d\u00e0i h\u1ea1n v\u00e0 ph\u00e1t tri\u1ec3n \u00fd t\u01b0\u1edfng s\u00e1ng t\u1ea1o.<\/span><\/p>\n<h5><span style=\"color: #f26f33;\"><b>2. B\u00e1m k\u1ecbp xu h\u01b0\u1edbng to\u00e0n c\u1ea7u<\/b><\/span><\/h5>\n<p><span style=\"font-weight: 400;\">AI kh\u00f4ng c\u00f2n l\u00e0 m\u1ed9t \u201ctr\u00e0o l\u01b0u ng\u1eafn h\u1ea1n\u201d m\u00e0 \u0111\u00e3 tr\u1edf th\u00e0nh chu\u1ea9n m\u1ef1c trong ng\u00e0nh marketing. Theo SurveyMonkey (2024), <\/span>88% marketer to\u00e0n c\u1ea7u \u0111\u00e3 t\u00edch h\u1ee3p AI v\u00e0o c\u00f4ng vi\u1ec7c h\u1eb1ng ng\u00e0y v\u00e0 theo SEO.com (2025), 92% doanh nghi\u1ec7p d\u1ef1 \u0111\u1ecbnh t\u0103ng c\u01b0\u1eddng \u0111\u1ea7u t\u01b0 AI cho content trong 3 n\u0103m t\u1edbi.<\/p>\n<p>N\u1ebfu marketer kh\u00f4ng h\u1ecdc v\u00e0 \u00e1p d\u1ee5ng AI ngay t\u1eeb b\u00e2y gi\u1edd, nguy c\u01a1 b\u1ecb b\u1ecf l\u1ea1i ph\u00eda sau l\u00e0 r\u1ea5t l\u1edbn. Trong tuy\u1ec3n d\u1ee5ng, k\u1ef9 n\u0103ng AI ng\u00e0y c\u00e0ng \u0111\u01b0\u1ee3c nh\u1eafc \u0111\u1ebfn nh\u01b0 m\u1ed9t y\u00eau c\u1ea7u c\u1ea7n c\u00f3. Vi\u1ec7c \u201cbi\u1ebft d\u00f9ng AI\u201d kh\u00f4ng ch\u1ec9 l\u00e0 l\u1ee3i th\u1ebf, m\u00e0 \u0111ang d\u1ea7n tr\u1edf th\u00e0nh ti\u00eau chu\u1ea9n t\u1ed1i thi\u1ec3u cho nh\u00e2n s\u1ef1 marketing hi\u1ec7n \u0111\u1ea1i.<\/p>\n<h5><span style=\"color: #f26f33;\"><b>3. Chu\u1ea9n h\u00f3a quy tr\u00ecnh l\u00e0m vi\u1ec7c khoa h\u1ecdc v\u00e0 th\u1ed1ng nh\u1ea5t h\u01a1n<\/b><\/span><\/h5>\n<p><span style=\"font-weight: 400;\">Nhi\u1ec1u \u0111\u1ed9i nh\u00f3m marketing hi\u1ec7n nay g\u1eb7p m\u1ed9t v\u1ea5n \u0111\u1ec1 chung: m\u1ed7i ng\u01b0\u1eddi s\u1eed d\u1ee5ng AI m\u1ed9t ki\u1ec3u, kh\u00f4ng c\u00f3 ti\u00eau chu\u1ea9n hay quy tr\u00ecnh r\u00f5 r\u00e0ng. K\u1ebft qu\u1ea3 l\u00e0 n\u1ed9i dung r\u1eddi r\u1ea1c, ch\u1ea5t l\u01b0\u1ee3ng thi\u1ebfu nh\u1ea5t qu\u00e1n.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">H\u1ecdc AI m\u1ed9t c\u00e1ch h\u1ec7 th\u1ed1ng gi\u00fap marketer c\u00f3 kh\u1ea3 n\u0103ng x\u00e2y d\u1ef1ng workflow chu\u1ea9n, bao g\u1ed3m:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Research<span style=\"font-weight: 400;\">: s\u1eed d\u1ee5ng AI \u0111\u1ec3 ph\u00e2n t\u00edch d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng, xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng, h\u00e0nh vi ti\u00eau d\u00f9ng.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\u00dd t\u01b0\u1edfng &amp; ph\u00e1c th\u1ea3o<span style=\"font-weight: 400;\">: AI g\u1ee3i \u00fd g\u00f3c ti\u1ebfp c\u1eadn, d\u00e0n \u00fd ho\u1eb7c caption nh\u00e1p.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">S\u1ea3n xu\u1ea5t<span style=\"font-weight: 400;\">: k\u1ebft h\u1ee3p nhi\u1ec1u c\u00f4ng c\u1ee5 (ChatGPT, MidJourney, Canva AI, CapCut AI\u2026) \u0111\u1ec3 t\u1ea1o b\u00e0i vi\u1ebft, h\u00ecnh \u1ea3nh v\u00e0 video.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">T\u1ed1i \u01b0u &amp; \u0111o l\u01b0\u1eddng<span style=\"font-weight: 400;\">: AI h\u1ed7 tr\u1ee3 t\u1ed5ng h\u1ee3p b\u00e1o c\u00e1o, ph\u00e2n t\u00edch hi\u1ec7u su\u1ea5t v\u00e0 r\u00fat ra insight.<\/span><\/li>\n<\/ul>\n<figure id=\"attachment_31083\" aria-describedby=\"caption-attachment-31083\" style=\"width: 2350px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"wp-image-31083 size-full\" src=\"https:\/\/hr.ueh.edu.vn\/en\/wp-content\/uploads\/2025\/10\/4.png\" alt=\"\" width=\"2350\" height=\"1970\" srcset=\"https:\/\/hr.ueh.edu.vn\/en\/wp-content\/uploads\/2025\/10\/4.png 2350w, https:\/\/hr.ueh.edu.vn\/en\/wp-content\/uploads\/2025\/10\/4-300x251.png 300w, https:\/\/hr.ueh.edu.vn\/en\/wp-content\/uploads\/2025\/10\/4-1024x858.png 1024w, https:\/\/hr.ueh.edu.vn\/en\/wp-content\/uploads\/2025\/10\/4-768x644.png 768w, https:\/\/hr.ueh.edu.vn\/en\/wp-content\/uploads\/2025\/10\/4-1536x1288.png 1536w, https:\/\/hr.ueh.edu.vn\/en\/wp-content\/uploads\/2025\/10\/4-2048x1717.png 2048w\" sizes=\"(max-width: 2350px) 100vw, 2350px\" \/><figcaption id=\"caption-attachment-31083\" class=\"wp-caption-text\">Chu\u1ea9n h\u00f3a quy tr\u00ecnh \u2013 l\u00e0m vi\u1ec7c khoa h\u1ecdc h\u01a1n m\u1ed7i ng\u00e0y<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Khi quy tr\u00ecnh n\u00e0y \u0111\u01b0\u1ee3c chu\u1ea9n h\u00f3a, team l\u00e0m vi\u1ec7c hi\u1ec7u qu\u1ea3 h\u01a1n, s\u1ea3n ph\u1ea9m \u0111\u1ed3ng b\u1ed9 h\u01a1n, v\u00e0 d\u1ec5 d\u00e0ng \u0111\u00e0o t\u1ea1o nh\u00e2n s\u1ef1 m\u1edbi.<\/span><\/p>\n<h5><span style=\"color: #f26f33;\"><b>4. N\u00e2ng t\u1ea7m s\u00e1ng t\u1ea1o AI x\u1eed l\u00fd t\u1ed1c \u0111\u1ed9, con ng\u01b0\u1eddi gi\u1eef c\u1ea3m x\u00fac<\/b><\/span><\/h5>\n<p><span style=\"font-weight: 400;\">AI gi\u1ecfi v\u1ec1 t\u1ed1c \u0111\u1ed9, nh\u01b0ng s\u00e1ng t\u1ea1o v\u1eabn l\u00e0 \u201c\u0111\u1eb7c s\u1ea3n\u201d c\u1ee7a con ng\u01b0\u1eddi. Nh\u1eefng c\u00f4ng c\u1ee5 nh\u01b0 ChatGPT c\u00f3 th\u1ec3 vi\u1ebft ra 10 caption trong v\u00e0i gi\u00e2y, nh\u01b0ng ch\u1ec9 marketer v\u1edbi tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n v\u00e0 hi\u1ec3u bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u m\u1edbi bi\u1ebft caption n\u00e0o th\u1eadt s\u1ef1 \u201cch\u1ea1m\u201d \u0111\u1ebfn kh\u00e1ch h\u00e0ng.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">AI c\u00f3 th\u1ec3 g\u1ee3i khung cho m\u1ed9t c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, nh\u01b0ng ch\u00ednh c\u1ea3m x\u00fac v\u00e0 chi ti\u1ebft ng\u01b0\u1eddi th\u1eadt tr\u1ea3i qua m\u1edbi t\u1ea1o n\u00ean s\u1ef1 \u0111\u1ed3ng c\u1ea3m. Vi\u1ec7c h\u1ecdc AI kh\u00f4ng ph\u1ea3i \u0111\u1ec3 bi\u1ebfn marketer th\u00e0nh \u201cm\u00e1y vi\u1ebft content\u201d, m\u00e0 \u0111\u1ec3 <\/span>gi\u1ea3i ph\u00f3ng th\u1eddi gian<span style=\"font-weight: 400;\">, gi\u00fap h\u1ecd t\u1eadp trung v\u00e0o ph\u1ea7n vi\u1ec7c gi\u00e0u gi\u00e1 tr\u1ecb: storytelling, chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u v\u00e0 \u00fd t\u01b0\u1edfng s\u00e1ng t\u1ea1o \u0111\u1ed9c \u0111\u00e1o.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">S\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa t\u1ed1c \u0111\u1ed9 c\u1ee7a AI v\u00e0 c\u1ea3m x\u00fac c\u1ee7a con ng\u01b0\u1eddi ch\u00ednh l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 t\u1ea1o ra n\u1ed9i dung v\u1eeba nhanh, v\u1eeba s\u00e2u, v\u1eeba ch\u1ea1m.<\/span><\/p>\n<h5><span style=\"color: #f26f33;\"><b>5. T\u1ea1o l\u1ee3i th\u1ebf c\u1ea1nh tranh trong s\u1ef1 nghi\u1ec7p<\/b><\/span><\/h5>\n<p><span style=\"font-weight: 400;\">Trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh gay g\u1eaft, k\u1ef9 n\u0103ng AI s\u1ebd tr\u1edf th\u00e0nh \u0111i\u1ec3m c\u1ed9ng n\u1ed5i b\u1eadt trong h\u1ed3 s\u01a1 ngh\u1ec1 nghi\u1ec7p.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">V\u1edbi freelancer, th\u00e0nh th\u1ea1o AI \u0111\u1ed3ng ngh\u0129a v\u1edbi kh\u1ea3 n\u0103ng nh\u1eadn nhi\u1ec1u d\u1ef1 \u00e1n h\u01a1n, m\u1edf r\u1ed9ng d\u1ecbch v\u1ee5 m\u00e0 kh\u00f4ng c\u1ea7n t\u0103ng chi ph\u00ed nh\u00e2n s\u1ef1.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">V\u1edbi nh\u00e2n s\u1ef1 n\u1ed9i b\u1ed9, AI gi\u00fap qu\u1ea3n l\u00fd kh\u1ed1i l\u01b0\u1ee3ng n\u1ed9i dung l\u1edbn, c\u1ea3i thi\u1ec7n hi\u1ec7u su\u1ea5t v\u00e0 ch\u1ee9ng minh gi\u00e1 tr\u1ecb v\u1edbi doanh nghi\u1ec7p.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">V\u1edbi ng\u01b0\u1eddi m\u1edbi, h\u1ecdc AI t\u1eeb s\u1edbm gi\u00fap r\u00fat ng\u1eafn kho\u1ea3ng c\u00e1ch v\u1edbi c\u00e1c \u0111\u1ed3ng nghi\u1ec7p gi\u00e0u kinh nghi\u1ec7m, \u0111\u1ed3ng th\u1eddi t\u1ea1o \u1ea5n t\u01b0\u1ee3ng t\u1ed1t v\u1edbi nh\u00e0 tuy\u1ec3n d\u1ee5ng.\n<p><figure id=\"attachment_31084\" aria-describedby=\"caption-attachment-31084\" style=\"width: 2350px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-31084 size-full\" src=\"https:\/\/hr.ueh.edu.vn\/en\/wp-content\/uploads\/2025\/10\/5.png\" alt=\"\" width=\"2350\" height=\"1970\" srcset=\"https:\/\/hr.ueh.edu.vn\/en\/wp-content\/uploads\/2025\/10\/5.png 2350w, https:\/\/hr.ueh.edu.vn\/en\/wp-content\/uploads\/2025\/10\/5-300x251.png 300w, https:\/\/hr.ueh.edu.vn\/en\/wp-content\/uploads\/2025\/10\/5-1024x858.png 1024w, https:\/\/hr.ueh.edu.vn\/en\/wp-content\/uploads\/2025\/10\/5-768x644.png 768w, https:\/\/hr.ueh.edu.vn\/en\/wp-content\/uploads\/2025\/10\/5-1536x1288.png 1536w, https:\/\/hr.ueh.edu.vn\/en\/wp-content\/uploads\/2025\/10\/5-2048x1717.png 2048w\" sizes=\"(max-width: 2350px) 100vw, 2350px\" \/><figcaption id=\"caption-attachment-31084\" class=\"wp-caption-text\">N\u00e2ng cao n\u0103ng l\u1ef1c \u2013 d\u1eabn \u0111\u1ea7u cu\u1ed9c \u0111ua s\u00e1ng t\u1ea1o<\/figcaption><\/figure><\/li>\n<\/ul>\n<p>Theo McKinsey, AI trong marketing c\u00f3 th\u1ec3 \u0111\u00f3ng g\u00f3p th\u00eam 2,6 ngh\u00ecn t\u1ef7 euro doanh thu to\u00e0n c\u1ea7u v\u00e0o n\u0103m 2025. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 kh\u1eb3ng \u0111\u1ecbnh s\u1ee9c m\u1ea1nh kinh t\u1ebf c\u1ee7a AI, m\u00e0 c\u00f2n nh\u1ea5n m\u1ea1nh: ng\u01b0\u1eddi bi\u1ebft AI s\u1ebd thay th\u1ebf ng\u01b0\u1eddi kh\u00f4ng bi\u1ebft AI.<\/p>\n<p><span style=\"font-weight: 400;\">Th\u1ebf gi\u1edbi marketing \u0111ang thay \u0111\u1ed5i t\u1eebng ng\u00e0y v\u00e0 AI kh\u00f4ng c\u00f2n l\u00e0 \u201ct\u00f9y ch\u1ecdn\u201d, m\u00e0 l\u00e0 <\/span>k\u1ef9 n\u0103ng sinh t\u1ed3n. N\u1ebfu b\u1ea1n v\u1eabn l\u00e0m vi\u1ec7c theo c\u00e1ch c\u0169, v\u1eabn ng\u1ea1i th\u1eed nghi\u1ec7m c\u00f4ng c\u1ee5 m\u1edbi, b\u1ea1n s\u1ebd s\u1edbm b\u1ecb b\u1ecf l\u1ea1i trong m\u1ed9t m\u00f4i tr\u01b0\u1eddng m\u00e0 n\u0103ng su\u1ea5t, t\u1ed1c \u0111\u1ed9 v\u00e0 kh\u1ea3 n\u0103ng th\u00edch \u1ee9ng l\u00e0 t\u1ea5t c\u1ea3.<\/p>\n<p>H\u1ecdc AI kh\u00f4ng ph\u1ea3i \u0111\u1ec3 ch\u1ea1y theo xu h\u01b0\u1edbng, m\u00e0 \u0111\u1ec3 gi\u1eef v\u1eefng v\u1ecb th\u1ebf c\u1ee7a ch\u00ednh m\u00ecnh. Khi b\u1ea1n hi\u1ec3u c\u00e1ch k\u1ebft h\u1ee3p AI v\u1edbi t\u01b0 duy s\u00e1ng t\u1ea1o v\u00e0 c\u1ea3m x\u00fac con ng\u01b0\u1eddi, b\u1ea1n kh\u00f4ng ch\u1ec9 l\u00e0m vi\u1ec7c nhanh h\u01a1n, m\u00e0 c\u00f2n t\u1ea1o ra gi\u00e1 tr\u1ecb kh\u00e1c bi\u1ec7t h\u01a1n.<\/p>\n<p><span style=\"font-weight: 400;\">N\u1ebfu b\u1ea1n mu\u1ed1n b\u1eaft \u0111\u1ea7u h\u00e0nh tr\u00ecnh n\u00e0y m\u1ed9t c\u00e1ch b\u00e0i b\u1ea3n v\u00e0 th\u1ef1c t\u1ebf, b\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o kh\u00f3a h\u1ecdc <\/span><span style=\"color: #005f69;\"><a style=\"color: #005f69;\" href=\"https:\/\/hr.ueh.edu.vn\/en\/chuong-trinh-dao-tao\/tang-hieu-suat-sang-tao-content-social-bang-ai\/\"><b>T\u0103ng hi\u1ec7u su\u1ea5t s\u00e1ng t\u1ea1o Content Social b\u1eb1ng AI<\/b><\/a><\/span><span style=\"font-weight: 400;\"> do <\/span><span style=\"color: #b11116;\"><b>HUREDIN<\/b><\/span><span style=\"font-weight: 400;\"> t\u1ed5 ch\u1ee9c.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span> \u0110\u00e2y l\u00e0 b\u01b0\u1edbc kh\u1edfi \u0111\u1ea7u gi\u00fap b\u1ea1n l\u00e0m ch\u1ee7 AI, thay v\u00ec \u0111\u1ec3 AI d\u1eabn d\u1eaft c\u00f4ng vi\u1ec7c c\u1ee7a m\u00ecnh.<\/p>\n<p><span style=\"font-weight: 400;\">Tham kh\u1ea3o b\u00e0i vi\u1ebft li\u00ean quan:\u00a0<\/span><\/p>\n<h5><strong><span style=\"color: #005f69;\"><a style=\"color: #005f69;\" href=\"https:\/\/hr.ueh.edu.vn\/en\/tin-tuc\/ai-da-thay-doi-nganh-content-nhu-nao-trong-2-nam-qua\/\">AI \u0111\u00e3 thay \u0111\u1ed5i ng\u00e0nh content nh\u01b0 n\u00e0o trong 2 n\u0103m qua?<\/a><\/span><\/strong><\/h5>\n<p>Ngu\u1ed3n: HUREDIN<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Trong v\u00e0i n\u0103m g\u1ea7n \u0111\u00e2y, tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (AI) \u0111\u00e3 b\u01b0\u1edbc ra kh\u1ecfi ph\u1ea1m vi nghi\u00ean c\u1ee9u v\u00e0 tr\u1edf th\u00e0nh m\u1ed9t c\u00f4ng c\u1ee5 quen thu\u1ed9c trong ng\u00e0nh marketing. T\u1eeb vi\u1ec7c ph\u00e2n t\u00edch d\u1eef li\u1ec7u, d\u1ef1 \u0111o\u00e1n h\u00e0nh vi kh\u00e1ch h\u00e0ng cho \u0111\u1ebfn t\u1ea1o n\u1ed9i dung v\u00e0 thi\u1ebft k\u1ebf, AI \u0111ang g\u00f3p m\u1eb7t \u1edf h\u1ea7u h\u1ebft c\u00e1c kh\u00e2u trong quy tr\u00ecnh l\u00e0m vi\u1ec7c. \u0110\u1ed3ng th\u1eddi kh\u1ed1i l\u01b0\u1ee3ng c\u00f4ng vi\u1ec7c m\u00e0 marketer ph\u1ea3i x\u1eed l\u00fd ng\u00e0y c\u00e0ng l\u1edbn: nhi\u1ec1u k\u00eanh h\u01a1n, nhi\u1ec1u \u0111\u1ecbnh d\u1ea1ng h\u01a1n, nhi\u1ec1u deadline h\u01a1n. Ch\u00ednh v\u00ec v\u1eady, vi\u1ec7c h\u1ecdc c\u00e1ch s\u1eed d\u1ee5ng AI m\u1ed9t c\u00e1ch b\u00e0i b\u1ea3n kh\u00f4ng c\u00f2n l\u00e0 l\u1ef1a ch\u1ecdn, m\u00e0 l\u00e0 k\u1ef9 n\u0103ng b\u1eaft bu\u1ed9c n\u1ebfu mu\u1ed1n duy tr\u00ec l\u1ee3i th\u1ebf v\u00e0 ph\u00e1t tri\u1ec3n s\u1ef1 nghi\u1ec7p trong b\u1ed1i c\u1ea3nh c\u1ea1nh tranh ng\u00e0y c\u00e0ng kh\u1ed1c li\u1ec7t.<\/p>\n","protected":false},"author":1,"featured_media":31081,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[56],"tags":[],"class_list":["post-31080","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc"],"_links":{"self":[{"href":"https:\/\/hr.ueh.edu.vn\/en\/wp-json\/wp\/v2\/posts\/31080","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hr.ueh.edu.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hr.ueh.edu.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hr.ueh.edu.vn\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hr.ueh.edu.vn\/en\/wp-json\/wp\/v2\/comments?post=31080"}],"version-history":[{"count":16,"href":"https:\/\/hr.ueh.edu.vn\/en\/wp-json\/wp\/v2\/posts\/31080\/revisions"}],"predecessor-version":[{"id":31451,"href":"https:\/\/hr.ueh.edu.vn\/en\/wp-json\/wp\/v2\/posts\/31080\/revisions\/31451"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hr.ueh.edu.vn\/en\/wp-json\/wp\/v2\/media\/31081"}],"wp:attachment":[{"href":"https:\/\/hr.ueh.edu.vn\/en\/wp-json\/wp\/v2\/media?parent=31080"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hr.ueh.edu.vn\/en\/wp-json\/wp\/v2\/categories?post=31080"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hr.ueh.edu.vn\/en\/wp-json\/wp\/v2\/tags?post=31080"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}