On the morning of September 27, HUREDIN gathered with 50 marketing managers, functional department leaders, and business owners for the workshop “Leading Marketing Transformation: From AI Insights to Competitive Advantage.”
This was not just a knowledge-sharing workshop, but a multi-dimensional conversation between generations of marketing leaders, where participants asked questions, engaged in debates, and explored together the very real challenges of the profession in the era of AI and sustainability.
Two key pillars highlighted during the workshop:
- AI & Data – the tools to “do the right things”: identify the right customers, select the right channels, deliver the right messages, and measure ROI transparently.
- Corporate Branding & Sustainable Communication – the foundation to “do things the right way”: build long-term trust and maintain competitive advantage in a volatile marketplace.
Senior Lecturer of UEH. Country Managing Director – Indochina at Kaspersky Lab
Chairwomen of CAF Company, Member of ESG Committee – PNJ. Vice President of Vietnam Marketing Association
Dr. Nguyen Hoang Le – Dean of Institute of Human Resources and Business Development, UEH
CEO of Winwin Innovation DCG (Vietnam)
CEO of Winwin Innovation DCG (Vietnam)HUREDIN would like to express our sincere thanks to Dr. Ngo Tan Vu Khanh and MA. Huynh Thi Xuan Lien, Dr. Nguyen Vu Thuan who contributed not only their expertise but also their journeys in leading major corporations, stories of both successes and failures. Their authenticity allowed participants to draw lessons strongly related to the realities of daily work.
We also thank you, our participants, for listening, engaging, and sharing. Your active participation turned the workshop into a dynamic forum, delving deeper into the pressing issues that modern marketing leaders face.
The knowledge, insights, and lessons gained are not only valuable for your personal growth but also crucial to the success of your brand because you are the ones planning, developing, and driving the execution of marketing in your organizations.
HUREDIN believes that each participant has noted down meaningful takeaways and sparked new ideas for the next steps. But remember: no matter how wonderful a concept is, it only creates value when translated into action.
Start today apply what you’ve learned directly into your daily work.
And if you want to take another step forward, don’t hesitate to join the CMO Programme – an international program jointly delivered by HUREDIN and NTU Singapore, designed specifically for marketing managers who aspire to elevate their careers. Contact HUREDIN fanpage or Ms. Diem: 0906 017 799 & Mr. Hai: 094 441 1110 for detailed information and consultation.
HUREDIN believes this will be a truly worthwhile investment, not only for your current work but also for your future as a marketing leader.
Nguồn: HUREDIN
