The BOOSTING SOCIAL CONTENT CREATIVITY WITH AI course equips learners with the knowledge, skills, tools, and hands‑on experience needed to build and accelerate a long‑term career in Content Marketing.
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The BOOSTING SOCIAL CONTENT CREATIVITY WITH AI course equips learners with the knowledge, skills, tools, and hands‑on experience needed to build and accelerate a long‑term career in Content Marketing.
| No. | Modules | Duration (sessions) |
| 1 | Module 1: Mindset & Strategic Framework for AI in Brand Communications
* The 80-20 Rule (Pareto Principle) in AI-driven creativity * Long-term AI Content Framework: From Consumer Insights -> Big Idea -> Channel Strategy -> Content Execution * Introduction to AI tools and the integrated workflow: Write – Design – Edit * Industry Case Studies |
1 |
| 2 | Module 2: Defining Brand Identity & “Brand Key” with AI
* Utilizing AI (Perplexity, ChatGPT) to analyze and systematize brand positioning via the Brand Key framework * Step-by-step guidance using real-world examples to build a brand identity * Individual Assignment: Developing a Brand Key using AI tools |
1 |
| 3 | Module 3: Long-term Content Planning & Strategy via AI
* Constructing a long-term Content Plan based on the Brand Key for three core objectives: Branding, Sales, and Engagement * Practical case study analysis for long-term strategic planning * Individual Workshop: Crafting a comprehensive long-term Content Plan |
1 |
| 4 | Module 4: Mastering AI Copywriting & Text Generation Models
* Overview of Generative AI (GenAI) text tools (ChatGPT, Gemini/Twin AI, etc.) * The AI-integrated workflow for Content Deployment * Prompt Engineering mindset for specific platforms: Social posts (Facebook, Zalo) * Practical exercise: Generating posts using standard copywriting formulas: AIDA, IDD, PAS * Best practices and ethical considerations in AI-generated text production |
1 |
| 5 | Module 5: Multi-format Visual Content Creation with AI (Part 1)
* Categorizing AI Image tools for specific needs: Key Visuals (KV), Product Photography, and Social Posts (Canva AI, Recraft, DALL-E) * Creative Brainstorming and ideation for visual assets using AI * The workflow for AI-driven visual creation * Principles of Visual Prompting – How to describe imagery effectively * Hands-on: Creating social media visuals and customizing them on Canva AI according to Brand Guidelines |
1 |
| 6 | Module 6: Advanced Visual Content & Campaign Imagery (Part 2)
* Specialized AI image templates for diverse industries: Fashion & Beauty, F&B, Home Appliances, Mother & Baby * Ideation and workflow for professional Product Photography Sets * Hands-on: Generating product ads and Key Visuals (KV) for campaigns from prompts * Post-processing and personalization on Canva AI to ensure brand consistency |
1 |
| Total | 6 |
Course Schedule & Venue
All-inclusive Training Fee: 7,000,000 VND / participant. (The fee includes training materials, the final examination, and certification).
Disclaimer: Please note that the curriculum, number of sessions, and tuition fees are subject to adjustment starting from March 2026.
Graduation Certificate: Upon completion of the course, qualified students will be awarded a Graduation Certificate issued by the Institute of Human Resources and Business Development (under the University of Economics Ho Chi Minh City – UEH), which is valid nationwide.
Note: Total discounts are capped at a maximum of 20% of the tuition fee.
Campus B: 279 Nguyen Tri Phuong Street, Dien Hong Ward, Ho Chi Minh City.
Institute of Human Resources and Business Development (HUREDIN) – Room B2.005, Building B2, Ground Floor. (Next to the Faculty Parking Gate – Opposite No. 43 Dao Duy Tu Street)
ADVISORY & CONTACT INFORMATION
ZALO:
OFFICE HOURS:
Available from Monday to Friday:
Start date: 23/03/2026
Schedule: Mon/Wed/Fri Evenings
Time: 18h30’ – 20h45'
Duration: 6 sessions
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