Chief Executive Officer (CEO)

The Chief Executive Officer (CEO) course, designed by the Institute of Human Resources and Business Development (HUREDIN), aims to equip participants with modern, world-class management knowledge, skills, and tools. By combining global expertise with practical operational experience in Vietnam, the program supports business leaders on their journey to success

COURSE OBJECTIVE

To equip participants with the core strategic mindset and fundamental knowledge required of a professional Chief Executive Officer (CEO) within the context of global integration.
To comprehend and effectively deploy the critical management competencies of a CEO across diverse functional areas.
To realize the professional aspiration of becoming a distinguished and competent CEO.

WHO SHOULD ATTEND?

Senior Corporate Executives: Chairpersons, Chief Executive Officers (CEOs), Members of the Board of Directors, Members of the Board of Members, Board of Management, Executive Committee members, and Assistants to the Chairperson/CEO.
Middle Management: Functional Directors, Heads and Deputy Heads of Departments, Divisions, and specialized units within the enterprise.
Aspiring Leaders: Individuals possessing the ambition to assume the role of Chief Executive Officer in the future.

COURSE MODULES

No.	MODULE	DURATION (Sessions)
1	The Portrait of a CEO 1. The CEO in the Modern Era Defining the CEO Roles and Responsibilities of a CEO Transitioning from CEO to Professional CEO Characteristics of CEO Generations Leadership Style Assessment Selecting an Appropriate Leadership Style 2. Real-world Case Studies and Scenario Analysis 3. Sharing Practical Insights and Executive Experiences	1
2	Strategic Management for Business Development 1. Discussion on Strategy Defining Strategy: What is it? The Manifestation of Strategy within the Enterprise The Necessity of Strategy The Relationship between Strategy, Tactics, Plans, and Action Plans Strategic Models and Strategic Management Case Studies: Successes and failures of Vietnamese and international companies. Key Takeaways. 2. Tools for Analysis and Strategy Formulation Levels of Strategy Industry Analysis Competitive Analysis Environmental Analysis Porter’s Five Forces Analysis Strategy Formulation Practical Exercise: Analyzing a specific company 3. Strategy Implementation Strategic Objectives Building Sustainable Competitive Advantages Market Positioning: Value Orientation vs. Cost Orientation Strategic Measurement and Evaluation 4. Practical Workshop Developing corporate strategies for participants’ own businesses or based on simulated scenarios. 5. Interactive Discussion and Sharing of Practical Experiences	3
3	Human Resource Management for Executive Leaders 1. Human Resource Management in the 4.0 Era Understanding Human Resource Management through the 5W-1H Model Scenario Discussion 2. Recruitment and Training & Development 2.1. Recruitment Considerations Prior to the Recruitment Process Organizing the Recruitment Function: Defining Recruitment Responsibilities Recruitment Process Flow Evaluating Recruitment Effectiveness 2.2. Training and Development (T&D) Overview of Training and Development Managing Organizational Training: Analysis and Identification of Training Needs Designing Training Programs Implementing Training Programs Evaluating Training Effectiveness Career Development and Planning 3. Performance Management and Compensation Purpose and Objectives Performance Appraisal Process Performance Evaluation Methods Performance Review Interviews Labor Compensation and Rewards 4. Labor Relations Concepts of Labor Relations Employment Contracts and Collective Labor Agreements Employee Grievances and Complaints Labor Discipline and Code of Conduct Understanding Employee Perspectives and Engagement 5. Practical Case Study Application 6. Interactive Exchange and Sharing of Practical Executive Experience	4
4	Marketing Management and Brand Development 1. Concepts of Marketing and Marketing Management 2. Marketing Strategy 3. Marketing Research 4. Marketing Planning 5. Concepts of Brand vs. Trademark 6. Brand Power 7. Brand Attributes 8. Brand Management 9. Brand Management Objectives 10. Brand Equity 11. Brand Building 12. Brand Management Strategy 13. Practical Workshop: Marketing and Branding for a Specific Product 14. Sharing Practical Insights and Experiences in Marketing and Brand Development	4
5	Accounting for Leaders 1. Overview of Accounting The Nature of Accounting Users of Accounting Information Branches of Accounting Financial Accounting Managerial Accounting Tax Accounting The Role of Tax Accounting 2. The Financial Reporting System Balance Sheet Income Statement / Profit and Loss Statement (P&L) Cash Flow Statement Notes to Financial Statements 3. Content and Components of Financial Statements 4. Key Financial Ratios for Analysis Debt Ratio Current Ratio Net Working Capital 5. Capital Utilization Efficiency Analysis Return on Assets (ROA) Return on Equity (ROE) Return on Sales (ROS) / Net Profit Margin 6. Overview of the Legal Framework for the Vietnamese Accounting System Law on Accounting Accounting Standards (VAS/IFRS) Accounting Regime 7. Practical Exercises 8. Interactive Exchange and Sharing of Practical Experiences	4
6	Financial Management and Investment for Leaders 1. Overview of Financial Management 2. Utilizing Financial Information for Business Decision Making 3. Financial Analysis: Identifying Strengths and Weaknesses 4. Budget Planning 5. Investment Project Evaluation 6. Optimal Capital Structure and Maximizing Corporate Value 7. Capital Mobilization Strategies: Maximizing Returns and Mitigating Risks 8. Working Capital Management and Corporate Value Enhancement Strategies 9. Practical Exercises 10. Interactive Exchange and Sharing of Practical Experiences	4
7	Sales Management for Leaders 1. Business Performance Analysis Guide Business Segment Performance Metrics Brand and Product Category Analysis Brand vs. Target Consumer Analysis Distribution Channel Metrics Analysis Methodology for Calculating and Analyzing Market Coverage / Point-of-Sale (POS) Coverage Profit and Loss (P&L) Analysis and Typical Case Studies at the Point of Sale Market Share and Competitor Analysis 2. Developing Sales Strategies and Initiatives based on Real-world Situations 3. Practical Workshop using Case Studies from Participants or Instructors 4. Interactive Exchange and Sharing of Practical Experiences	2
8	Business Law in Commercial Operations 1. Corporate Governance Law 2. Contract Law 3. Laws on Dispute Resolution 4. Effective Utilization of Legal Counsel and Legal Research Skills in working with legal consultants and researching/processing legal documentation. 5. Q&A and Sharing Practical Experiences	2
9	Corporate Management Systems 1. Overview of Corporate Management 2. Managing Corporate Systems 3. Modern Management Methodologies 4. Concepts of Business Management 5. Organizational Structure 6. Managerial Roles and Competencies 7. Sharing Practical Experiences in Establishing and Developing Corporate Management Systems	2
10	Corporate Culture 1. Culture and Corporate Culture 2. The Enterprise and Corporate Culture Characteristics of Corporate Culture Structure of Corporate Culture Corporate Culture via the McKinsey 7S Framework 3. The Role and Benefits of Corporate Culture 4. Methodologies for Building Corporate Culture Establishing Business Ethics Defining Business Value Orientation Developing Cultural Manifestations in Business Operations Integrating Technology Systems in Business Operations Cultivating Corporate Identity and Personality 5. Developing Corporate Culture in the Context of Digital Transformation Formation and Transformation Determinants and Factors Impacting Business Development National Culture vs. Corporate Culture Cultural Change Management Culture Shock Fundamental Methods for Shaping or Reshaping Corporate Culture Japanese Employee Training Philosophies Organizational Culture Models for Digital Enterprises Applying the PDCA Cycle in Culture Building	2
11	Public Relations and Communication Part 1: Communication Concepts of Communication Communication Models Principles of Communication Classification of Communication Channels and Modes Scope and Impact Communication Frameworks The Role of Communication Communication Methods Communication Approaches Direct Communication Indirect Communication Forms of Public Relations (PR) Traditional PR Modern PR PR Stunts / Gimmicks Communication Skills Interpersonal Skills Team Communication Skills Skills in Designing and Utilizing Communication Tools Supplementary Skills Practical Case Study Application Part 2: Public Relations (PR) Concepts of Public Relations Defining the “Public” / Stakeholders Advertising vs. Public Relations: A Comparison Functions of Public Relations Publicity / Information Dissemination Advertising Media Relations Public Affairs Issue Management Lobbying Investor Relations (IR) Practical Case Study Application Part 3: Interactive Exchange and Sharing of Practical Experiences	2
12	The Art of Leadership and the Strategic Use of Power 1. Overview of Leadership Concepts of Leadership Distinguishing between Management and Leadership The Art of Integrating Management and Leadership 2. Leadership and Change Management The Necessity of Change The Eagle’s Renewal: A Lesson on Transformation Why Organizational Change Fails? 3. The Critical Role of Leadership in Change Management Inspiring Trust Envisioning Sparking Inspiration Exerting Influence Executing Strategy Unleashing Potential The Impact of Industry 4.0 on Change Leadership 4. Leadership Psychology & Interpersonal Skills Adapting to Employee Temperament Adapting to Employee Personality The Manager’s Personality Influence 5. Leadership Styles Concepts Factors Influencing Leadership Styles Typical Contemporary Leadership Styles Video Case Studies: Situational Handling 6. Employee Motivation Concepts Factors Driving Employee Motivation Managerial Factors in Motivating Staff Discussion Case Study: Van’s Story – “Attitude over Aptitude” 7. Effective Talent Management and Development Identifying Talent within the Enterprise Talent Management vs. Human Resource Management Talent Acquisition and Attraction Policies 8. Leadership and Power 8.1. Power Dynamics Authority vs. Power Sources of Power Leadership Power The Relationship between Leadership and Power Hard Power vs. Soft Power Old Power vs. New Power Strategies for Building Power 8.2. Power and Leadership Influence Defining Leadership Credibility Personal Characteristics of a Credible Leader Components of Leadership Credibility Authentic Credibility vs. Artificial Credibility 8.3. The 5 Levels of Leadership and Application The 5 Levels of Leadership Applying the 5 Levels of Leadership in Management 9. Video Case Analysis and Group Discussion 10. Interactive Exchange and Sharing of Practical Leadership Experiences	3
13	Business Negotiation Skills 1. Overview of Negotiation 2. Pre-negotiation Preparation and Practical Situational Application Negotiation Scenario Analysis Assembling the Negotiation Team Preparation Phase: Defining the financial landscape and desired outcomes Guideline for Constructing a Negotiation Framework 3. The Stages of Negotiation 4. Key Negotiation Skills 5. Tactics for Enhancing Negotiation Effectiveness 6. Role-playing Exercises: Practicing diverse business negotiation scenarios 7. Sharing Practical Insights and Experiences in Client Negotiations	4
14	Business Planning Skills 1. Fundamental Concepts of Planning and Business Plans 2. Business Plan Formulation 3. Organizing Business Plan Implementation 4. Business Plan Performance Reporting 5. Practical Workshop: Developing Business Plans based on Participants’ Real-world Cases 6. Interactive Exchange and Sharing of Practical Experiences	3
TOTAL SESSIONS		40

COURSE SCHEDULE & VENUE

Class Information

Class schedule: Evenings on Monday – Wednesday – Friday (from 18:00 to 20:30)
Venue: UEH – Campus B, 279 Nguyen Tri Phuong Street, Dien Hong Ward, Ho Chi Minh City

Tuition Fee

Full course fee: 16,000,000 VND per learner

(Fee includes training materials, final examination, and certificate issuance).

Disclaimer: Program details, duration, and fees are subject to change from March 2026.

CERTIFICATION

Graduation Certificate: Upon completion of the course, qualified students will be awarded a Graduation Certificate issued by the Institute of Human Resources and Business Development (under the University of Economics Ho Chi Minh City – UEH), which is valid nationwide.

DISCOUNT

Early Bird Discount: A 5% discount is applicable to participants who settle their tuition fees at least 3 working days prior to the commencement date (excluding Saturdays, Sundays, and public holidays).
Group Enrollment (3-5 members): A 5% discount for groups of 3 to 5 participants (Joint payment is required).
Group Enrollment (6+ members): A 10% discount for groups of 6 or more participants (Joint payment is required).
External Student Discount: A 5% discount for current students from other universities (including second-degree and transfer programs).
UEH Student Privilege: A 10% discount for current UEH students (including second-degree and transfer programs).
HUREDIN Alumni Incentive: A 5% discount for former students who have previously completed courses at HUREDIN.

Note: Total discounts are capped at a maximum of 20% of the tuition fee.

ENROLLMENT & REGISTRATION

UNIVERSITY OF ECONOMICS HO CHI MINH CITY (UEH)

Campus B: 279 Nguyen Tri Phuong Street, Dien Hong Ward, Ho Chi Minh City.

Institute of Human Resources and Business Development (HUREDIN) – Room B2.005, Building B2, Ground Floor. (Next to the Faculty Parking Gate – Opposite No. 43 Dao Duy Tu Street)

ADVISORY & CONTACT INFORMATION

ZALO:

- Ms. Trang Anh: 0907 275 504 – Ms. Thao: 0907 126 214
- Ms. Ngan: 0933 370 466 – Ms. Diem: 0906 017 799
- Ms. Linh: 0822 118 641 – Ms. Trinh: 0898 338 999
Corporate training consultancy: 0708 769 922 (Mr. Truong Giang)
Email: hr@ueh.edu.vn
Fanpage: https://www.facebook.com/huredin.ueh.edu.vn

OFFICE HOURS:

Available from Monday to Friday:

Morning Session: 08:00 AM – 11:30 AM
Afternoon Session: 01:30 PM – 06:00 PM

UPCOMING COURSE INFORMATION

Start date: 16/01/2026

Schedule: Mon/Wed/Fri Evenings

Time: 18h00′ – 20h30′

Duration: 40 sessions

ENROLLMENT

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